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The GoHighLevel logo is available in horizontal, stacked, and icon-only formats in both dark and light versions. GHL does not publicly distribute logo files, they must be obtained through the GHL brand kit or extracted from the platform. Agencies can replace the GHL logo with their own brand in the Whitelabel settings under Settings, Company. The exact replacement steps and the CSS that removes residual GHL branding are in Section 3.
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This guide covers where to find GHL logo files, the official usage rules, and the complete process for replacing the GoHighLevel logo with your own brand across every touch point in the platform.
GoHighLevel Logo Formats and Where to Find Them
GHL does not have a public brand asset page. Logo files are distributed through the GoHighLevel community and extracted from official marketing materials. Each format suits a different background and use, as the table below shows. The formats available as of 2026:
| Format | Background | Best Use | File Type |
|---|---|---|---|
| Horizontal Logo | Light (dark text) | Light backgrounds, email headers | PNG, SVG |
| Horizontal Logo | Dark (white text) | Dark backgrounds, app headers | PNG, SVG |
| Icon Only (bolt) | Transparent | Favicons, app icons, small placements | PNG, SVG |
| Stacked | Various | Square formats, social profiles | PNG |
GoHighLevel Logo Preview and Download
Below are the official GoHighLevel logo files in different formats. Click the download button to save any version you need. Each file matches one of the formats in the table above, so pick the one that suits your background and use.
If you need the GoHighLevel logo for white-label removal, to identify where it appears so you can replace it, use your browser’s inspector tool on any GHL page and search for img tags with “logo” in the src attribute.
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GHL Icon and HighLevel Logo: Which File Do You Need?
The GHL icon is the icon-only mark of the platform. It is used where there is no room for the full wordmark, such as favicons and app tiles. The HighLevel logo is the full horizontal wordmark. Both belong to HighLevel Inc., and the platform is known as HighLevel, GoHighLevel and GHL.
GHL Icon vs Full HighLevel Logo
Use the icon for square placements of 512 px or smaller (favicon, social avatar, app tile). Use the horizontal logo when there is room for the name, such as presentation slides and web headers. Pick the light version on dark backgrounds and the dark version on light backgrounds so the mark stays readable.
Can You Replace the GHL Icon Too?
Yes. Agencies that white-label the platform replace the icon as well as the main logo, including the favicons on their sites, client portals and membership areas. Do both in the same pass so clients never see a mix of your brand and the default mark.
GoHighLevel Logo Usage Rules for Agencies
GHL logo usage falls under HighLevel Inc.’s trademark policy. You can show the logo to say your product is “Powered by GoHighLevel”, as long as you keep its proportions and colors. Some placements are not allowed, as the list below explains. The key rules for agencies:
Permitted: Using the GHL logo to indicate that your product is “Powered by GoHighLevel” in your marketing materials, provided you do not alter the logo proportions or colors.
Not Permitted: Placing the GHL logo in a context that suggests GoHighLevel endorses or is affiliated with your agency beyond the platform relationship. Do not use the GHL logo as your agency logo or modify the logo colors.
For agencies white-labeling GHL as their own product: the logo should be removed entirely from the client-facing experience and replaced with your brand. This is what HighLevel’s Whitelabel settings are for.
How to Replace the GoHighLevel Logo with Your Own Brand
You replace the GoHighLevel logo in your agency’s Whitelabel settings. Upload your own logo there, and it shows on the login screen, the app header and system-generated emails instead of the GoHighLevel logo. HighLevel recommends a logo size of 350 by 180 pixels. Here is the complete process:
- In your agency view, go to Settings → Company → Whitelabel
- Upload your agency logo under Logo & Branding (HighLevel recommends 350x180px; a PNG with a transparent background works best)
- Set favicons where HighLevel supports them: in each site’s settings, the Client Portal and membership themes (there is no agency-wide favicon upload)
- Save your changes
Expected Error, Logo appears stretched: GHL displays the logo within a fixed-height container. If your logo appears stretched, the PNG dimensions are too tall relative to width. Horizontal logos (wide and short) display best in GHL’s header.
/* Remove any residual GHL branding via Custom CSS */
/* Paste in Agency Settings → Custom CSS */
/* Hide GHL text/logo if not fully replaced by upload */
img[alt="GoHighLevel"],
img[alt="HighLevel"],
.hl-logo,
.ghl-logo-text {
display: none !important;
}
/* Replace with your logo via CSS background */
.agency-logo-container {
background-image: url('https://yourdomain.com/logo.png') !important;
background-size: contain !important;
background-repeat: no-repeat !important;
}Critical Failure Points: Logo Replacement Mistakes
Failure Point 1, Uploading a Logo with White Background: GHL headers use both light and dark themes depending on the page. A logo with a white background square shows as an obvious white box on dark headers. Always export logos with a transparent background (PNG format, not JPEG).
Failure Point 2, Not Replacing the Email Footer Logo: GHL email templates pull the agency logo for the email footer. If you update the main logo but forget to update the email templates, your branded client emails still show “GoHighLevel” in the footer. Update the logo under Agency Settings → Email Services → Branding separately.
The Consensus Break: Logo Is the Last Step, Not the First
Most white-label guides tell you to start with logo and color setup. We recommend doing it last. Logo placement takes a few minutes, while sub-accounts, workflows, pipelines and A2P registration take far longer and matter much more to client retention.
The functional configuration, sub-accounts, workflows, pipelines, snapshots, A2P registration, takes longer and matters more to client retention than branding. Agencies that spend their first week on logo placement and then rush client onboarding produce worse outcomes than agencies that get the systems right first and brand second.
Logo and branding polish matters. It should happen after the operational foundation is solid. Check our snapshot library for pre-configured white-label systems and the how it works guide for our recommended setup sequence.
Verified working as of April 15, 2026.
Related GoHighLevel Guides
- GoHighLevel Login Page with Custom CSS: Build a Branded Client Portal
- What Is GoHighLevel? The Platform Breakdown Every Agency Needs
- GoHighLevel Snapshots: The Complete Guide to Creating and Managing Them
- GoHighLevel Certification Program: What It Tests and How to Pass
Frequently Asked Questions
Where can I download the GoHighLevel logo?
GoHighLevel does not host a public brand asset download page. Logo files are available through the GoHighLevel Official Facebook Community, search for “brand kit” in the group to find the current shared folder. The GHL logo is also available by contacting GHL support directly and requesting brand assets for partner use.
Can I use the GoHighLevel logo in my agency marketing?
Yes, with restrictions. You can use the GHL logo to indicate that your agency uses or specializes in GoHighLevel. You cannot use it as your agency’s primary logo, alter the colors or proportions, or use it in a way that implies GoHighLevel endorses your business. For white-label agencies, the GHL logo should be replaced entirely with your own branding in all client-facing contexts.
What is the GHL icon?
The GHL icon is the icon-only version of the platform mark. It is meant for small placements such as favicons, app icons and social avatars, where the full horizontal logo would be unreadable.
Is the HighLevel logo the same as the GoHighLevel logo?
Yes for practical purposes. HighLevel, GoHighLevel and GHL all refer to the same platform from HighLevel Inc., so the logo files you find under any of those names are the same brand marks.
What image size should I use for the GoHighLevel white-label logo?
Upload your white-label logo as a PNG with a transparent background, at the 350x180px size HighLevel recommends for the agency logo. Logos that are too tall will be scaled down and may appear blurry. Test the logo display across both light and dark GHL header themes after uploading.
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