White Label CRM for Agencies, Built on GoHighLevel
A white label CRM lets your agency sell a full CRM and marketing platform under your own brand, domain, and pricing. AutogenCRM sets up GoHighLevel as a white label CRM for agencies, with your branding, SaaS mode, rebilling, and ready-made snapshots, so you can sign clients to a monthly software plan instead of one-off projects. You keep the client relationship and the recurring revenue, while HighLevel runs the software underneath.
Agencies come to us when they want to stop reselling other people’s tools and start owning a product. The platform side is straightforward. The hard part is setting it up so it looks professional, bills correctly, and onboards clients without hours of manual work. That is the part we handle.
What is a white label CRM?
A white label CRM is software built by one company and rebranded by another. Your clients log in to an app with your name, logo, and domain, and they pay you. They never need to know which platform sits behind it.
With GoHighLevel, the white label covers far more than contacts and deals. Your clients get a CRM, email and SMS marketing, calendars, funnels, websites, reviews, and reporting in one account. That makes it a strong base for white label SaaS, where you sell the software itself as a monthly subscription.
Why is GoHighLevel a strong white label CRM platform?
Many agencies searching for the best white label CRM end up comparing GoHighLevel with traditional CRMs that were never designed for reselling. Our article on GHL white label vs a traditional CRM covers that comparison in depth. Here is what stands out, based on HighLevel’s official pricing page as of October 2026.
| HighLevel plan | Monthly price | What it means for white label resellers |
|---|---|---|
| Agency Starter | $97/mo | Includes 3 client sub-accounts, so it suits testing the platform with a few clients |
| Agency Unlimited | $297/mo | Unlimited client sub-accounts and rebilling of phone and email usage with no markup |
| Agency Pro | $497/mo | Adds SaaS mode, automated sub-account creation, and rebilling with your own markup |
HighLevel also lets you white-label the desktop web app and connect your own domains, and a branded mobile app is available as a separate paid add-on. Usage such as SMS, calls, email, and AI is billed on top of every plan. Our GoHighLevel pricing guide breaks this down further.
What SaaS mode and rebilling mean for your agency
SaaS mode turns GoHighLevel into your own software product. Clients can sign up for a plan you design, pay you each month, and get their account created for them. Rebilling lets you pass messaging and other usage costs on to clients, with a markup on the Pro plan, so usage becomes a profit line instead of an expense.
Who is this white label CRM software setup for?
Marketing agencies that want recurring software revenue alongside their services
Consultants and coaches who want to give clients a branded CRM as part of their program
Niche SaaS founders launching a CRM for one industry, such as roofers or dental clinics
Agencies already on GoHighLevel that have never set up branding, SaaS mode, or rebilling properly
Agencies leaving another reseller platform that need their clients moved over cleanly
If you run a marketing agency, see our GoHighLevel for marketing agencies page for more on how agencies use the platform day to day.
What will your white label CRM handle for you?
Once the setup is done, your platform should run like a product. These are the outcomes we set up for agencies.
A fully branded experience
Clients see your name, logo, colors, and domain from login to dashboard.
Self-serve client sign-ups
New clients can choose a plan, pay, and get an account without a call.
Recurring revenue on autopilot
Monthly plans are billed to your clients for you.
Profit on usage
Messaging and other usage is passed on to clients at the rates you choose.
Fast onboarding
New accounts start with your industry snapshots already loaded.
A repeatable offer
Clear plans and features your sales team can explain in one call.
Less support load
An onboarding SOP your team can follow for every new client.
We cover how this fits your offer and pricing on a free strategy call.
What does our white label CRM for agencies service include?
Our done-for-you GHL white label service starts from $1,500 and covers the full launch:
- White-label domain and branded app setup
- SaaS mode configuration with the plans you want to sell
- Rebilling setup for messaging and usage
- 3 snapshots for the niches you serve
- An onboarding SOP for your team
If you need more niche templates, our GoHighLevel snapshot service builds and installs industry snapshots you can load into every new client account. You can also see an agency SaaS snapshot we built on our case studies page.
How does the white label setup process work?
- Call: a free strategy call about your niche, your clients, and the plans you want to sell.
- Plan: we send a written scope with plans, price points to consider, snapshots, and a timeline.
- Build: we set up branding, SaaS mode, rebilling, snapshots, and your onboarding SOP.
- Launch: we test sign-up and billing end to end, then hand over with a walkthrough.
How much does a white label CRM setup cost?
Our packages are priced “starting at”, and final pricing is confirmed after a free call. HighLevel’s own subscription is paid directly to HighLevel and is separate from our fees.
from $1,500
Agencies launching a branded CRM with SaaS mode and rebilling
Agency / SaaS White-Label Setup
See every package on our pricing page.
Why build your white label SaaS with AutogenCRM?
We have worked on 120+ projects over 4+ years, including SaaS agency snapshots and multi-niche agency builds. We know where agencies get stuck: billing that does not line up, onboarding that eats hours, and snapshots that need fixing for every client. Our setup is designed to avoid those problems from day one.
Frequently asked questions
What is the best white label CRM for agencies?
For most small and mid-sized agencies, GoHighLevel is the best white label CRM because it combines CRM, marketing, funnels, and SaaS billing in one platform. Agencies can brand it, sell it as monthly plans, and add unlimited client accounts on the Unlimited and Pro plans.
Which HighLevel plan do I need for white label SaaS?
You need the Agency Pro plan, listed at $497 per month as of October 2026, to use SaaS mode. The Unlimited plan at $297 per month supports unlimited client accounts and usage rebilling at cost, while SaaS mode and rebilling with your own markup are part of Pro.
Will my clients know the CRM is GoHighLevel?
No, in most cases clients only see your brand. The desktop app, login page, and domain carry your name and logo. A branded mobile app is available as a paid HighLevel add-on if you want your own app in the app stores.
Can I set my own prices for white label CRM software?
Yes, you set your own plan prices with SaaS mode. You decide what each plan includes and what clients pay. On the Pro plan, you can also add a markup to usage such as SMS and email, which becomes an extra profit line.
How long does a white label setup take?
Timelines depend on how many plans, snapshots, and custom branding pieces you need. A standard white-label launch is usually quicker than a full custom build. We give you a firm timeline after the free call, once the scope is clear.
Can you move my existing clients onto the new platform?
Yes. We migrate client contacts, pipelines, and key automations from most CRMs and reseller platforms. Migration starts from $799 per account and depends on record count and the source platform. We plan the move so your clients have as little disruption as possible.
Ready to launch your own branded CRM?
Book a free call and tell us about your agency, your niche, and the plans you want to sell. We will map out your white label launch and give you a clear quote. Book a call online or phone +1 (681) 276-7045, Monday to Friday, 9 AM to 5 PM ET.