Updated October 2026 · Verified Pricing
GoHighLevel Pricing 2026: Starter, Unlimited, Agency Pro Plans Explained
GoHighLevel has three main plans in 2026: Starter at $97/month, Unlimited at $297/month, and Agency Pro (formerly SaaS Pro) at $497/month. Annual billing saves about 17%. An Enterprise tier with custom pricing is available for high-volume businesses.
But the plan price is not what you actually pay. SMS, email, phone calls, AI, and add-ons all stack on top. Most people are surprised by their first bill.
This guide breaks down every plan, every hidden cost, and what each tier actually fits.
But the plan price is not what you actually pay. SMS, email, phone calls, AI, and add-ons all stack on top. Most people are surprised by their first bill.
This guide breaks down every plan, every hidden cost, and what each tier actually fits.
GoHighLevel Plans Compared
GoHighLevel costs $97, $297 or $497 per month, depending on how many client accounts you run and whether you want to resell the platform. Here is how the plans line up.
| Feature | Starter | Unlimited | Agency Pro | Enterprise |
|---|---|---|---|---|
| Monthly price | $97 | $297 | $497 | Custom |
| Annual price | $970/year (about $81/mo) | $2,970/year (about $248/mo) | $4,970/year (about $414/mo) | Custom |
| Sub-accounts | 3 | Unlimited | Unlimited | Custom |
| Contacts and users | Unlimited | Unlimited | Unlimited | Unlimited |
| Rebill phone and email to clients | No | Yes, at cost | Yes, with markup | Ask sales |
| API access | No | Basic | Advanced | Ask sales |
| SaaS Mode and automated sub-account creation | No | No | Yes | Ask sales |
| User and agent reporting | No | No | Yes | Ask sales |
| Support | 24/7 | 24/7 | 24/7 | Dedicated team |
Every plan comes with a 14-day free trial on HighLevel’s site. Our partner link uses HighLevel’s official Bootcamp offer, which gives 30 days instead. Start your 30-day free trial (partner link)
Quick Pricing Overview (2026)
All prices verified as of October 2026.
Starter
$97/month
~$81/mo billed annually
3 sub-accounts
Best for: Solo operators, 1 to 2 clients
Unlimited · Most Popular
$297/month
~$248/mo billed annually
Unlimited sub-accounts
Best for: Agencies with 3+ clients
Agency Pro
$497/month
~$414/mo billed annually
Unlimited + SaaS Mode
Best for: White-label SaaS resellers
Enterprise
Custom Pricing
Contact sales for pricing
Custom sub-accounts
Best for: High-volume teams, franchises
All Plans Include
The differences between plans come down to sub-account limits, white-label controls, and SaaS reselling features.
- Unlimited contacts and users
- Full CRM and pipeline management
- Funnel and website builder
- Email and SMS marketing
- Workflow automation
- Calendar and booking
- Reputation management and unified inbox
- Course and membership hosting
- AI tools on pay-per-use pricing (Funnel AI is free)
- 24/7 support
What’s Included in Every GoHighLevel Plan
The core toolset is the same on Starter, Unlimited and Agency Pro. The higher plans add more sub-accounts, rebilling and reselling, not a different CRM.
- CRM with contacts, pipelines and opportunities
- Website, funnel and landing page builder
- Email and SMS marketing
- Inbound and outbound calling
- Workflow automation
- Booking calendars and forms
- Payments, invoicing and text-to-pay
- Social media planner
- Courses, memberships and communities
- Reputation management and a unified inbox
- The LeadConnector mobile app
- Unlimited contacts and unlimited users
- 24/7 support
Not included in the plan price: phone numbers, SMS, calls, emails sent, and most AI usage. These are billed from a prepaid wallet, which the next section covers.
Starter Plan
Plan 1: Starter at $97/Month
$97/month
~$81/month billed annually (~17% off)
The Starter plan is built for solo operators and small teams. Good for testing GHL and running 1 to 2 client accounts. It includes 3 sub-accounts.
What You Get
- 3 sub-accounts
- Full CRM, funnels, automations, email, SMS, calendars
- Course and membership hosting
- AI tools on pay-per-use pricing (Funnel AI is free)
- Reputation management and unified inbox
- Unlimited contacts and users
- 24/7 support
What You Do Not Get
- No branded desktop app (HighLevel lists it as an Unlimited feature, so clients see 'GoHighLevel' branding)
- No SaaS Mode, cannot resell as your own software
- No rebilling, cannot mark up usage costs to clients
- No API access (Basic API starts on Unlimited)
- No branded mobile app
Best For
- Solo business owners running their own marketing
- Freelancers with 1 to 2 client accounts
- Coaches and consultants managing email lists and bookings
- Local businesses wanting to replace multiple tools
Not Ideal For
- Anyone managing 4 or more clients (you will outgrow it fast)
- Agencies that want to look like a software provider
- Anyone building a SaaS product to resell
Real Monthly Cost
$97 plan + $20 to $40 usage = about $117 to $137/month (estimate)
The usage range is our estimate for a light-volume account. See the cost examples further down for the math at official rates.
The usage range is our estimate for a light-volume account. See the cost examples further down for the math at official rates.
Most Popular Plan
Plan 2: Unlimited at $297/Month
$297/month
~$248/month billed annually (~17% off)
HighLevel labels this its most popular plan. This is the standard choice for agencies managing multiple clients. Everything in Starter plus unlimited sub-accounts and proper white-labeling.
What You Get
- Unlimited sub-accounts (manage as many clients as you want)
- Basic white-labeling (custom name and logo on desktop app)
- Branded desktop app under your domain
- Basic API access for custom integrations
- Rebilling at cost (pass usage charges to clients without markup)
- Everything in Starter
- Resell add-ons like WhatsApp, WordPress hosting, AI Employee
What You Do Not Get
- No SaaS Mode, no automated client billing under your brand
- Cannot mark up usage charges (no margin on SMS, email, AI)
- No branded mobile app (the white-label mobile app is a $497/month add-on on any plan)
Best For
- Marketing agencies with 3 or more clients
- Freelancers ready to scale into a real agency
- Service providers who want to look more professional
- Anyone who has hit the Starter sub-account cap
Not Ideal For
- New users with zero clients (Starter is fine to start)
- Anyone who wants to resell GHL as their own branded software
Real Monthly Cost
$297 plan + $80 to $150 usage = about $377 to $447/month (estimate)
If you bill 5 clients $300/month each, you keep about $1,053 to $1,123/month after platform costs. Unlimited also covers the CRM, funnels, email, SMS and booking tools many agencies otherwise pay for separately.
If you bill 5 clients $300/month each, you keep about $1,053 to $1,123/month after platform costs. Unlimited also covers the CRM, funnels, email, SMS and booking tools many agencies otherwise pay for separately.
Agency Pro: Best ROI at Scale
Plan 3: Agency Pro at $497/Month
$497/month
~$414/month billed annually (~17% off)
This is where GHL stops being a tool and becomes a business model. Agency Pro turns GoHighLevel into your own branded software product that you can resell under your name with Stripe billing.
What You Get
- SaaS Mode, resell GHL as your own software product
- Automated client billing through Stripe under your brand
- Custom subscription tiers you set the price for
- Automated sub-account creation
- User and agent reporting
- Markup rebilling, charge clients more than your cost for SMS, email, AI
- Advanced API access
- Everything in Unlimited
- Unlimited sub-accounts
- Same 24/7 support (Premium Support is a separate $500/month add-on)
What You Do Not Get
- Not worth it with under 5 paying clients (cost does not justify yet)
- Does not create clients for you, you still need to do sales
Best For
- Agencies that want recurring software revenue, not just service fees
- Founders building a vertical SaaS for a niche (real estate, gyms, dentists)
- Operators with 5+ paying clients ready to brand GHL as their own
- Anyone wanting to sell 'software' without coding one
Not Ideal For
- Agencies with under 5 clients (not enough volume yet)
- New users who have not validated their offer
- Anyone who just needs a CRM
Real Monthly Cost
$497 plan + $100 to $300 usage = about $597 to $797/month (estimate)
The Agency Pro math: Pays for itself at just 2 clients paying $297/month under your brand.
Hypothetical example: 20 clients × $197/month = $3,940 revenue. Minus $497 plan + ~$300 usage = $3,143/month profit from software you did not have to build.
The Agency Pro math: Pays for itself at just 2 clients paying $297/month under your brand.
Hypothetical example: 20 clients × $197/month = $3,940 revenue. Minus $497 plan + ~$300 usage = $3,143/month profit from software you did not have to build.
Enterprise Plan
Plan 4: Enterprise (Custom Pricing)
HighLevel lists an Enterprise tier for high-volume businesses. There is no public price, you contact GHL sales directly.
Who It Fits
- Agencies with 100+ sub-accounts
- Franchises managing dozens of locations
- Large companies with custom security or compliance needs
- Anyone needing dedicated account management
For most agencies, Agency Pro is more than enough. Only contact GHL about Enterprise if you are already running a serious high-volume operation.
Usage Costs on Top of the Plan
Your subscription covers the software. Messages, calls and AI are billed by usage from a wallet in each sub-account. These are HighLevel’s published US and Canada rates.
| Item | Rate |
|---|---|
| Local phone number | $1.15/month |
| Toll-free phone number | $2.15/month |
| SMS, outbound or inbound | $0.00747 per segment, plus carrier fees (for example $0.0035 on AT&T) |
| MMS, outbound | $0.022 per segment |
| Outbound calls | $0.0166 per minute |
| Inbound calls (local number) | $0.01165 per minute |
| Inbound calls (toll-free) | $0.0198 per minute |
| Call recording / transcription | $0.0025 / $0.024 per minute |
| A2P 10DLC registration (one-time) | $22.50 low volume, $64 high volume |
| LC Email | $0.675 per 1,000 emails |
| Email validation | $2.50 per 1,000 checks |
| Voice AI (pay-per-use) | $0.045 per minute voice engine, plus voice and AI model costs |
| Content AI | $0.063 per image, $0.0945 per 1,000 words |
| Reviews AI | $0.01 per review reply |
| Premium workflow actions | $0.01 per execution |
| Funnel AI | Free |
Optional add-ons
| Add-on | Price |
|---|---|
| AI Employee Growth | $50/month per sub-account |
| AI Employee Unlimited | $97/month per sub-account |
| $10/month per sub-account, plus usage | |
| Branded Client Portal App | $49/month per sub-account |
| White-label mobile app | $497/month or $1,491/quarter |
| WordPress hosting | $10/month for 1 site, $220/month for 25 sites, $497/month unlimited |
| Dedicated email IP | $59/month |
| HIPAA compliance | $297/month |
| Premium Support | $500/month or $5,000/year |
| SEO (Search Atlas) | $79/month per sub-account |
| Workflow Pro | $10, $25 or $50/month by tier |
On Unlimited you can pass phone and email costs to clients at cost. Agency Pro lets you add your own markup. When rebilling is on, HighLevel adds a fixed 5% to carrier pass-through fees.
Total Monthly Cost Examples
These are estimates we built from HighLevel’s published rates. Real bills depend on message length, carrier mix and call volume. We assumed a $0.0035 carrier fee per SMS segment and outbound calls only.
Example 1: Local business on Starter
- Plan: $97
- 1 local number: $1.15
- 1,000 SMS segments: 1,000 x ($0.00747 + $0.0035) = $10.97
- 5,000 emails: 5 x $0.675 = $3.38
- 200 call minutes: 200 x $0.0166 = $3.32
Estimated total: about $116/month, plus a one-time $22.50 A2P registration.
Example 2: Agency on Unlimited with 5 clients
- Plan: $297
- Usage per client (1 number, 2,000 SMS segments, 10,000 emails, 300 call minutes): $1.15 + $21.94 + $6.75 + $4.98 = $34.82
- 5 clients: 5 x $34.82 = $174.10
Estimated total: about $471/month. If you rebill usage to clients at cost, your own platform cost stays at $297.
Example 3: Agency Pro with 10 SaaS clients on AI Employee Growth
- Plan: $497
- AI Employee Growth: 10 x $50 = $500
- Usage at the Example 2 volume: 10 x $34.82 = $348.20
Estimated total: about $1,345/month before you charge clients. On Agency Pro you can rebill usage and resell AI plans with your own markup.
Annual vs Monthly: The Real Savings
Annual billing saves about 17%. That is 2 months free.
Pay Annually When:
- You have used the trial and are sure GHL fits your business
- Your business has predictable cash flow
- You want one payment that covers a full year ($970, $2,970 or $4,970)
Stay Monthly When:
- You are still in your first 90 days
- Your cash flow is tight
- You may switch plans up or down based on client count
My take: Pay monthly for the first 3 months. Once you are sure GHL fits, switch to annual at renewal.
How to Save on GoHighLevel
- Pay annually once you are sure. Yearly billing costs 10 months of the monthly price: $970, $2,970 or $4,970.
- Start on the right plan. Do not pay for Agency Pro until you will actually use SaaS Mode or markup rebilling.
- Use the longer trial. The standard trial is 14 days. Our partner link uses HighLevel’s official Bootcamp offer with a 30-day trial. It is the same software at the same price afterward. We earn a commission if you later subscribe, at no extra cost to you.
- Rebill usage. On Unlimited or Agency Pro, pass SMS, call and email costs to clients instead of absorbing them.
- Pick AI plans per sub-account. Pay-per-use is cheaper for light AI use. AI Employee plans only make sense for busy accounts.
GoHighLevel Pricing Changes in 2026
If you read older pricing articles, some things are out of date.
1. Plan Prices Did Not Change
Starter, Unlimited and Agency Pro are still $97, $297 and $497 per month, or $970, $2,970 and $4,970 per year. Starter includes 3 sub-accounts.
2. AI Is Pay-Per-Use Unless You Add a Plan
Funnel AI is free. Conversation AI, Voice AI, Content AI, Reviews AI and premium Workflow AI actions bill per use from the wallet unless the sub-account is on an AI Employee plan.
3. Two AI Employee Plans: $50 and $97
AI Employee Growth is $50/month per sub-account and includes 1,000 Conversation AI responses and 100 Voice AI minutes. AI Employee Unlimited is $97/month per sub-account with unlimited use under fair-use rules. Phone charges are billed separately on both.
4. A2P Resubmissions Are Now Free
Since February 1, 2026, HighLevel no longer charges to resubmit an A2P 10DLC campaign. The one-time registration fee still applies: $22.50 for low volume or $64 for high volume.
5. Carrier Fees Increased in April and May 2026
AT&T from April 1 and Verizon from May 1, 2026. The AT&T SMS carrier fee rose from $0.0030 to $0.0035 per segment, and the Verizon toll-free outbound SMS fee rose from $0.0040 to $0.0045. Plan prices stayed the same.
6. Enterprise Pricing Is Custom
Custom pricing for high-volume teams, franchises, and enterprise compliance needs.
Which GoHighLevel Plan Should You Choose?
Use this simple test.
Pick Starter
Starter $97/mo: if:
- You run 1 business and want to replace your tools
- You have 0 to 2 clients you want to manage
- You want to test GHL before committing more
- You are a freelancer or coach with a small operation
Pick Unlimited · Recommended
Unlimited $297/mo: if:
- You manage 3 or more clients
- You want your own branded desktop app
- You need API access for custom work
- You are running a real marketing agency
Pick Agency Pro
Agency Pro $497/mo: if:
- You already have 5+ paying clients
- You want to build a software business under your brand
- You want to mark up usage costs and keep the margin
- You need a branded mobile app for clients
My Honest Recommendation
Start with Unlimited
Starter sounds appealing at $97, but the moment you sign client number 4, you have to upgrade anyway. And client 4 usually comes faster than you expect.
If you are not sure you will get even 1 client, start with Starter and prove the model first. But if you are committed to building an agency, jump straight to Unlimited.
Agency Pro is a graduation. Earn your way to it by getting 5+ clients on Unlimited first. Do not buy it on day one hoping it will create the business for you. It will not.
If you are not sure you will get even 1 client, start with Starter and prove the model first. But if you are committed to building an agency, jump straight to Unlimited.
Agency Pro is a graduation. Earn your way to it by getting 5+ clients on Unlimited first. Do not buy it on day one hoping it will create the business for you. It will not.
By business type
| Business type | Best starting plan | Why |
|---|---|---|
| Single local business (dentist, gym, contractor) | Starter | One sub-account covers it, and you get the full toolset. |
| Coach or consultant | Starter | Funnels, calendars, courses and email in one place. |
| Freelancer with 1 or 2 clients | Starter | 3 sub-accounts in total, including your own. |
| Marketing agency with 3 or more clients | Unlimited | Unlimited sub-accounts and rebilling at cost. |
| Multi-location brand or franchise | Unlimited, or Enterprise at high volume | One sub-account per location with no cap. |
| Agency selling its own branded software | Agency Pro | SaaS Mode, automated sub-account creation and markup rebilling. |
| Healthcare practice | Any plan plus HIPAA add-on | HIPAA compliance is a $297/month add-on. |
How GHL Pricing Compares to the Tools It Replaces
What GHL Replaces vs. What You Would Pay Separately
For one agency running 5 clients:
Separate Stack
- A CRM with pipelines
- An email marketing and automation tool
- A funnel and landing page builder
- A scheduling tool
- An SMS and calling provider
- A newsletter tool
- A review management tool
- A course platform and hosting
- An automation connector
Total: varies by vendor, plan and seat count
GoHighLevel Unlimited
- Full CRM and pipeline: ✓ included
- Email marketing: ✓ included
- Funnel builder: ✓ included
- Calendar and booking: ✓ included
- SMS and voice: ✓ included (usage billed)
- Email marketing: ✓ included
- Reputation management: ✓ included
- Course builder: ✓ included
- Workflow automation: ✓ included
Total: $297/month + usage
Main saving: one bill and fewer integrations to maintain
How to Start Without Wasting Money
Step 1
Take the 30-Day Free Trial
The public GHL site only offers 14 days. Through HighLevel’s official Bootcamp offer (our partner link) you get 30 days. Same product, same features, just more time to test. A credit card is required. The subscription is not charged during the trial, but phone, SMS and email usage can still bill.
Step 2
Pick the Right Starting Plan
Just yourself: Starter. 3 or more clients on day 1: Unlimited. Ready to resell as a SaaS: Agency Pro. You can upgrade or downgrade anytime.
Step 3
Use the Trial Properly
Days 1 to 3: Set up sub-account, register A2P 10DLC (do immediately, approval can take several days), connect phone and email domain. Days 4 to 10: Build one funnel, one workflow, one calendar, one email campaign. Days 11 to 20: Import contacts, run a real test campaign. Days 21 to 28: Decide.
Step 4
Skip Setup Pain With a Snapshot
If you do not want to spend 2 to 4 weeks building from scratch, AutogenCRM sells niche-specific GHL snapshots (real estate, medical, fitness, restaurants, hotels, lawyers, coaching, beauty, and more). Import in 5 minutes. Working funnel, pipeline, automations, and SMS sequences ready to go.
Frequently Asked Questions
How much does GoHighLevel cost in 2026?
Three main plans: Starter at $97/month, Unlimited at $297/month, and Agency Pro at $497/month. Enterprise is custom. Annual billing saves about 17%.
Is there a free trial?
Yes. Standard trial is 14 days through the public site. HighLevel’s official Bootcamp offer, available through partner links like ours, extends it to 30 days. A credit card is required. The subscription is not charged until the trial ends, though usage such as SMS can still bill.
Does GoHighLevel charge per contact?
No. All plans include unlimited contacts and users. This is one of the biggest differences from HubSpot, which charges more as your contact list grows.
What are the hidden costs of GoHighLevel?
Usage fees stack on top of the plan: SMS at $0.00747 per segment plus carrier fees, email at $0.675 per 1,000, outbound calls at $0.0166 per minute, local numbers at $1.15/month, and pay-per-use AI. Optional add-ons include AI Employee ($50 or $97/month per sub-account) and the white-label mobile app ($497/month).
Can I cancel anytime?
Yes. Plans are month-to-month with no long-term contract. Agency owners cancel from Agency Settings under Billing, and agency accounts cannot be paused. Refund requests are reviewed by HighLevel’s billing team, so cancel before your renewal date.
What is the difference between Unlimited and Agency Pro?
Unlimited gives you unlimited client sub-accounts with basic white-labeling and rebilling at cost. Agency Pro adds SaaS Mode (resell GHL as your own software with Stripe billing), markup rebilling, automated sub-account creation, user and agent reporting, and advanced API access. Agency Pro is for agencies turning GHL into a software business.
Is the Starter plan worth it?
Yes, if you are a solo operator with 0 to 2 clients. The 3 sub-account limit gives you room to test. If you already have 3+ clients, skip Starter and go Unlimited.
Does GoHighLevel offer annual discounts?
Yes. Annual billing saves about 17% (2 months free). Starter drops to ~$81/month, Unlimited to ~$248/month, and Agency Pro to ~$414/month.
Are AI features extra?
Partly. Funnel AI is free, while Conversation AI, Voice AI, Content AI and Reviews AI are pay-per-use by default. A newer AI Agency Assistant plan ($20/month per enrolled agency user, not per sub-account) gives one agency team member Ask AI and AI Studio in every sub-account they manage. AI Employee Growth ($50/month per sub-account) bundles set allowances, and AI Employee Unlimited ($97/month per sub-account) removes the caps under fair use.
Can I switch plans?
Yes. Upgrade or downgrade anytime from billing settings. Upgrades are charged right away, with a prorated credit for unused time on the old plan. Downgrades are also prorated.
Does GoHighLevel have a money-back guarantee?
No. GHL only offers a free trial. HighLevel does not advertise refunds, and any refund request is reviewed case by case by its billing team. Use the 14-day or 30-day trial to test before paying.
Is there a free GoHighLevel plan?
No. HighLevel has no free-forever plan. You get a free trial instead: 14 days on HighLevel’s site, or 30 days through HighLevel’s official Bootcamp offer via partner links like ours. After the trial, the cheapest plan is Starter at $97/month. Usage such as SMS can bill during the trial.
How much is GoHighLevel white label pricing?
The branded desktop app on your own domain comes with Unlimited at $297/month. Reselling the platform as your own software (SaaS Mode) needs Agency Pro at $497/month. A white-label mobile app in the app stores is a separate $497/month add-on, or $1,491 per quarter.
How much does GoHighLevel cost per year?
Annual billing is $970 for Starter, $2,970 for Unlimited and $4,970 for Agency Pro. That equals 10 months of the monthly price, so you get about two months free. Usage charges such as SMS, calls and email are still billed separately from your wallet.
Did GoHighLevel change its pricing in April 2026?
Plan prices did not change. The April and May 2026 updates were carrier fees: AT&T SMS fees rose from $0.0030 to $0.0035 per segment on April 1, and Verizon toll-free SMS fees rose from $0.0040 to $0.0045 on May 1. Starter, Unlimited and Agency Pro stayed at $97, $297 and $497.
How much is the GoHighLevel SaaS plan?
The SaaS plan is now called Agency Pro and costs $497/month or $4,970/year. It adds SaaS Mode, automated sub-account creation, markup on rebilled phone and email, user and agent reporting, and advanced API access. Usage and add-ons are billed on top.
Final Verdict
Starter $97/mo
Real solo plan. Fair price for one business. Good entry point.
Unlimited $297/mo
Best value in agency software. Covers the CRM, funnel, email, SMS and booking tools agencies often buy separately.
Agency Pro $497/mo
Most profitable plan if you have the client base. Pays off fast.
The platform consolidates several separate subscriptions, gives you unlimited contacts, and lets you build a business model that scales without your costs scaling with it.
If you are an agency, freelancer, coach, or service business with 1+ clients, it is worth testing on the free trial before you commit.
If you are an agency, freelancer, coach, or service business with 1+ clients, it is worth testing on the free trial before you commit.
Your GoHighLevel Account Should Be Working For You, Not the Other Way Around.
Whether you need a quick snapshot install or a complete custom build, we can handle it. Tell us what your business needs and we will handle the rest.