UpHex vs Plai: White Label Ads Tools for GoHighLevel

Last updated: October 10, 2026

UpHex is a white label ad launcher built specifically for GoHighLevel agencies: it focuses on Facebook, Instagram and Google Ads, ships with a library of proven campaign templates, and runs inside HighLevel as a branded plugin. Plai is a broader AI ad platform that covers Meta, Google, TikTok, LinkedIn and more, and connects to GHL through a custom menu link.

Both start at $97 per month, so the choice comes down to channels, how each tool charges as you grow, and how your clients will actually use it. This comparison covers features, pricing checked on October 10, 2026, white label setup, and when HighLevel’s own free Ad Manager may be enough.

Why agencies add an ads tool to GoHighLevel

GoHighLevel is excellent at what happens after a lead arrives: pipelines, calendars, SMS, email and follow-up. What many agencies struggle with is the front of the funnel, because running paid ads for dozens of small clients takes media buying time most teams do not have.

Tools like UpHex and Plai try to fix that by packaging ad campaigns into something repeatable. You approve templates or AI-generated campaigns, clients (or your team) launch them, and the resulting leads land in the right sub-account. That turns “we also run ads” into a product you can price, instead of a custom service you have to staff.

Before comparing the two, it helps to be clear about what you want: a done-for-you style ad product your clients self-serve, or a faster way for your own team to run ads across many platforms.

UpHex overview: proven campaigns inside HighLevel

UpHex positions itself as the campaign layer for HighLevel agencies. Its pitch is simple: HighLevel handles the follow-up, UpHex brings the campaign. The product is built around an agency-owned library of campaign templates that clients can launch in a few clicks.

Key features listed on UpHex’s site today:

• Channels: Facebook, Instagram and Google Ads.
• Proven-ad library and reusable templates: templates you create in UpHex belong to your agency.
• 3-click campaign launch and AI help for writing ad copy.
• White-labeled HighLevel plugin: clients launch campaigns from a branded experience inside HighLevel, and leads flow to the correct sub-account with the right tags.
• Growth-tier extras: ad spend rebilling, an “EZ Suite” for funnels, pages and lead forms, and an AI media buyer called Ads Advisor.

The trade-off is channel breadth. If your clients need TikTok, LinkedIn or Pinterest ads, UpHex does not list them.

Plai overview: an AI ad platform with a GHL connection

Plai is a general AI advertising platform used by brands, agencies and franchises, not only HighLevel users. Its focus is AI-generated creatives, cross-platform campaign launching and automated optimization.

• Channels: Meta, Google, TikTok, LinkedIn and over 11 other platforms, according to Plai’s pricing page.
• AI Creative Hub: AI images, videos, UGC-style avatar videos and memes, with monthly creative allowances that rise by plan.
• Optimization: AI optimization rules and a budget optimizer on the Agency plan and up.
• Organic social scheduling alongside paid campaigns, plus a lead center and cross-platform analytics.
• GoHighLevel integration: added through a custom menu link. Each client gets a private Plai workspace that is generated when they log in, and agencies can turn individual ad platforms on or off per client.

The trade-off is that Plai is not built exclusively around HighLevel, so the client experience is a Plai workspace embedded in GHL rather than a HighLevel-native campaign picker.

UpHex vs Plai pricing (checked October 2026)

Both vendors publish three monthly tiers at $97, $297 and $497. The difference is what each tier unlocks and how costs scale.

Plai also sells annual plans, including an Agency (White-label) plan at $2,490 per year with 10 brands, a custom domain and the GoHighLevel integration. Extra brands cost $17 per month each.

Two things matter more than the sticker price. First, white label on Plai starts at the $297 tier, while UpHex includes its white-labeled HighLevel plugin from Starter. Second, Plai’s 2.5% fee above $20,000 of monthly managed spend can add up for agencies with large ad budgets, so model your total client spend before choosing. Prices change often, so confirm both pricing pages on the day you buy.

White label and the client experience

This is where the two tools feel most different, and it is the part most reviews skip.

With UpHex, the client sees your brand inside HighLevel. You control which campaigns are available, the client picks one, adds their details and launches. That model suits agencies selling a low-touch “leads package” to local businesses that do not want to learn an ad platform.

With Plai, the client opens a branded Plai workspace through a menu link in their sub-account. HighLevel’s custom menu links can display an external tool inside the HighLevel interface or in a new tab, and agencies can control which sub-accounts see them. Clients get more control and more channels, which suits clients who want to be hands-on, or agencies whose own team runs the campaigns.

If you resell HighLevel as your own software, check how each tool fits your GoHighLevel SaaS mode plans. A tool that appears as a menu item can be attached to specific plans, which makes it easy to sell ads as an upgrade tier.

Reporting and lead flow into GoHighLevel

An ads tool only pays off if its leads land cleanly in the CRM. UpHex states that campaign leads arrive in the correct HighLevel sub-account with tags applied, so your existing pipelines, calendars and automations can take over.

Plai provides cross-platform analytics and a lead center inside its own workspace. Before committing, test where leads end up, how quickly they reach the sub-account, and whether source data survives the trip, because attribution is what proves value to the client.

Whichever tool you choose, the CRM side still needs work: lead routing, pipeline stages, speed-to-lead follow-up and reporting dashboards. That is the part we build in our GHL white label setup service, so ads, CRM and branding work as one product.

Do you need either? HighLevel’s built-in Ad Manager

Many agencies compare UpHex and Plai without checking what GoHighLevel already includes. HighLevel’s Ad Manager lets agencies and sub-accounts create and track campaigns for Facebook, Instagram, Google and LinkedIn from one dashboard, and HighLevel lists it as free for agencies.

Ad Manager is a sensible starting point if your team runs the ads and you mainly want everything in one login. UpHex or Plai make more sense when you want a template library clients can self-launch, AI creative generation at volume, extra channels, or ad spend rebilling.

A practical way to decide is to list the channels your clients buy, who will launch campaigns (you or them), and your expected monthly spend per client. Those three answers usually point to one option.

Verdict: which one fits your agency?

UpHex is the more HighLevel-native choice for agencies selling simple lead packages on Meta and Google. Plai is the broader platform for agencies that need many channels and heavy AI creative. Both offer trials, so test them with one real client account before rolling out to your roster.

If you are still setting up the HighLevel side, AutogenCRM’s partner link gives you a 30-day free trial (partner link) instead of the standard 14 days. You can also browse other add-ons in our GoHighLevel marketplace guide or read how a white label CRM fits into an agency offer.

Frequently Asked Questions

What is UpHex?

UpHex is a white label ad launching tool for GoHighLevel agencies. It gives agencies a library of proven Facebook, Instagram and Google Ads campaign templates that clients can launch in a few clicks from a branded plugin inside HighLevel. Leads from those campaigns flow into the matching sub-account so existing follow-up automations can handle them.

How much does UpHex cost?

As of October 2026, UpHex lists three plans: Starter at $97 per month for up to 3 ad accounts, Growth at $297 per month for up to 10 ad accounts, and Scale at $497 per month covering the first 50 clients, then $20 per month per additional client. Every plan includes a free trial and can be cancelled anytime.

Does Plai integrate with GoHighLevel?

Yes. Plai connects to GoHighLevel through a custom menu link, which embeds Plai inside each client’s sub-account. Each client gets a private Plai workspace generated when they log in, and agencies can enable or disable specific ad platforms per client. White label requires Plai’s Agency plan or higher, and the annual Agency plan lists the GHL integration.

Is Plai or UpHex better for Google Ads?

Both support Google Ads. UpHex covers Google alongside Facebook and Instagram using its campaign template library, which suits standardized local-business offers. Plai supports Google plus TikTok, LinkedIn and many other channels, with AI creative and optimization tools. If Google is your only extra channel, either works, so compare template quality and pricing instead.

Can I run ads from GoHighLevel without UpHex or Plai?

Yes. HighLevel’s built-in Ad Manager lets agencies and sub-accounts create and track Facebook, Instagram, Google and LinkedIn campaigns from one dashboard, and HighLevel lists it as free for agencies. It works well when your own team runs the ads. Third-party tools add client self-launch templates, extra channels or AI creative at scale.