Gusten Sun GHL Playbook: 5 Proven Funnel Lessons for 2026

Last updated: October 5, 2026

Gusten Sun GHL is the name many agency owners use for the funnel lessons Gusten Sun teaches for HighLevel users. Gusten Sun is a funnel builder who founded AI Funnels and Funnels University. He also co hosted a HighLevel workshop called the Funnel Builder Playbook.

In this guide you will learn who he is, what his playbook teaches, and how to use those ideas inside your own GoHighLevel account. We will also compare AI Funnels with the native GHL funnel builder so you can pick the right tool.

Who Is the Man Behind Gusten Sun GHL?

Gusten Sun is a funnel strategist and builder. The official AI Funnels website says he has built more than 600 funnels for clients. It names Tony Robbins and ClickFunnels among them.

The same site says Russell Brunson once called him the number one “celebrity clients” funnel builder. Gusten Sun now runs two main projects that connect to HighLevel.

• AI Funnels: a tool that writes and builds funnels with AI, made only for HighLevel.
• Funnels University: a training and certification program that teaches people how to build funnels for clients.

He started AI Funnels with Senaid Bačinović, a senior web developer. You can read their full story on the official AI Funnels website.

The Gusten Sun GHL Connection

The Gusten Sun GHL link is simple. His software works only with HighLevel, and he teaches HighLevel users how to build funnels that sell. That makes him a useful voice for anyone who builds funnels in GHL.

According to GHL Central, HighLevel hosted a live two day workshop with Paulson Thomas and Gusten Sun. It ran on September 22 and 23, from 12 to 2 PM Eastern time.

The workshop was called the HighLevel Funnel Builder Playbook. The goal was for each person to leave with a working funnel inside their own HighLevel account, plus a funnel snapshot they could reuse.

What the Gusten Sun GHL Playbook Covers

The playbook was split into two days. Day one covered strategy. Day two covered the actual build inside HighLevel.

One big idea runs through the whole Gusten Sun GHL playbook. GHL Central quotes it this way: “Funnels don’t fail because you’re not getting traffic. They fail because of disconnects along the journey.”

In plain words, more visitors will not fix a broken funnel. You need every step to flow into the next one, from the ad to the page to the follow up message.

5 Key Funnel Lessons From Gusten Sun

Here are the main Gusten Sun GHL lessons, based on the workshop outline shared by GHL Central. They are simple, but most funnels skip at least one of them.

1. Find the Leaks First

A leak is any spot where people drop off. Maybe the ad promises one thing and the page says another. Maybe nobody follows up after a form is filled out. Fix the leaks before you buy more traffic. This is rule one of Gusten Sun GHL funnels.

2. Pick the Right Funnel Type

The playbook teaches five main funnel types. The idea is that each goal needs its own shape. A funnel that books calls looks different from a funnel that sells a low price product.

3. Position and Price Your Offer Well

Day one also covered positioning and pricing. A good funnel cannot save an offer that nobody wants. Make the promise clear and the price fair for the result you give.

4. Connect Every Tool

Day two showed how to add forms, surveys, calendars and chat widgets to a funnel. In GHL, these tools all live in one place, so each lead lands in your CRM right away.

5. Always Follow Up

The last lesson is follow up workflows. Most buyers do not buy on the first visit. Automatic emails and texts keep you in front of them until they are ready.

How to Build Gusten Sun GHL Funnels Step by Step

You can apply these lessons in your own account today. Follow these steps to build Gusten Sun GHL funnels the way the playbook suggests.

1. Write down your goal. Decide if the funnel should book calls, collect leads, or sell a product.
2. Choose a funnel type. Match the shape of the funnel to that one goal.
3. Write a clear offer. Say who it is for, what they get, and why it matters.
4. Build the pages. In GHL, open Sites, then Funnels, and create a new funnel. Add an opt in page and a thank you page first.
5. Add your forms and calendar. Drop a form or survey on the opt in page. Add a calendar if you book calls.
6. Turn on chat. Add the chat widget so visitors can ask questions.
7. Create a follow up workflow. Go to Automation and build a workflow that sends emails and texts after someone opts in.
8. Test the whole path. Fill out your own form and check that every message arrives.
9. Save it as a snapshot. Once it works, save it so you can reuse it for the next client.

Want to know which GHL tools come with each plan before you start? Read our GoHighLevel features guide.

Gusten Sun GHL Tools: AI Funnels vs the GHL Funnel Builder

AI Funnels and the GHL funnel builder are not rivals. They work together. AI Funnels writes and lays out a funnel fast, and then you finish it inside HighLevel.

The AI Funnels website says it can generate funnels from proven templates and custom trained AI. It also says you can clone any page built on HighLevel in one click. A HighLevel account is required to use it.

Paid AI Funnels plans have changed over time, and sources show different prices. Check their pricing page for the current numbers. For HighLevel costs, see our GoHighLevel pricing breakdown.

How to Use AI Funnels With GHL

If you want to try the Gusten Sun GHL workflow with AI, here is the basic flow. It is short, which is the main reason people like it.

1. Sign up. Start on the free plan at AI Funnels.
2. Connect HighLevel. Link your GHL account so the tool can send funnels to it.
3. Describe your offer. Tell the AI who your audience is and what result you sell.
4. Generate the funnel. Let the tool write the pages and copy.
5. Import into GHL. Send the funnel to your sub account.
6. Edit and automate. Fix the copy, add your brand, and build your follow up workflow in GHL.

Remember that in any Gusten Sun GHL setup, AI only gives you a first draft. Read every line, check every claim, and make it sound like you before it goes live.

What Is Funnels University?

Funnels University is Gusten Sun’s training program for people who want to build funnels as a service. It is a good fit if you want to sell Gusten Sun GHL style funnels to local businesses or coaches.

According to a GHL Central review, it includes a step by step course, a certification, live coaching calls, a private community, templates and client finding scripts.

The review also lists a 30 day money back guarantee. Prices can change, so check the Funnels University site for the current offer before you buy.

Who Should Follow the Gusten Sun GHL Method?

This approach is a good match for a few kinds of people. See if one of these sounds like you.

• Agency owners who build funnels for clients and want a repeatable system.
• Freelancers who want to start a funnel building service.
• Coaches and course creators who need a funnel that books calls or sells programs.
• Local businesses that already pay for GHL but are not getting leads from it.

It may not be right if you only want a single simple web page. In that case, a basic GHL website may be all you need.

Common Gusten Sun GHL Mistakes to Avoid

Even with the Gusten Sun GHL playbook, people still make the same errors. Watch out for these.

• Buying traffic too soon. Fix leaks first, as the playbook says.
• Skipping follow up. A funnel with no workflow loses most of its leads.
• Trusting AI copy blindly. Always edit what the AI writes.
• Not testing. Run through your own funnel before you share the link.
• Building from scratch every time. Save a snapshot and reuse it.

Want a deeper look at the platform itself? Our honest GoHighLevel review covers what works well and what does not.

Final Thoughts

The Gusten Sun GHL playbook comes down to one simple idea. Fix the gaps in your funnel, connect every tool, and always follow up. Traffic helps only after those pieces are in place.

Your next step is to pick one goal for your first Gusten Sun GHL project and build one funnel using the nine steps above. If you do not have HighLevel yet, you can start your GoHighLevel free trial here.

Would you rather have experts do it for you? The AutoGenCRM team builds GHL funnels, snapshots and workflows for agencies and local businesses. Reach out and we will help you launch faster.