GoHighLevel vs Kajabi

Last updated: October 5, 2026

In the gohighlevel vs kajabi decision, the short answer is this: Kajabi suits experts and creators whose business is courses, coaching, communities and newsletters. GoHighLevel suits agencies and service businesses that need a sales CRM, texting, calling, reviews and client sub-accounts. Below we compare pricing, features and fit, using each vendor’s official pages as of October 2026.

Our verdict in brief

Kajabi wins on the creator experience: polished course and community tools, a branded mobile app on its Pro plan, and no platform cut of your sales. GoHighLevel wins on lead follow-up, with SMS, calling, pipelines, unlimited contacts and agency tools that Kajabi’s pricing page does not list. If your product is your knowledge, Kajabi is hard to beat; if your revenue depends on fast follow-up with leads, GoHighLevel is the stronger tool.

GoHighLevel vs Kajabi at a glance

All prices and limits below come from the official pricing pages listed at the end of this article, as of October 2026.

How much does GoHighLevel cost compared to Kajabi?

The two price ladders overlap more than people expect. Here is what each official pricing page showed as of October 2026.

GoHighLevel pricing

• Starter: $97/month or $970/year, with 3 sub-accounts, unlimited contacts, unlimited users and all core features.
• Unlimited: $297/month or $2,970/year, adding unlimited sub-accounts, phone and email rebilling with no markup, and basic API access.
• Agency Pro: $497/month or $4,970/year, adding SaaS Mode, automated sub-account creation, rebilling with markup and advanced API access.

HighLevel offers a 14-day free trial and bills month-to-month. Phone numbers, SMS, email sends and AI features are billed by usage. Our GoHighLevel pricing guide lists each add-on and usage cost.

Kajabi pricing

• Basic: $179/month, or $143/month billed annually. Includes 5 products, 2,500 contacts, 1 website, 1 community and 2 admin users.
• Growth: $249/month, or $199/month billed annually. Includes 50 products, 25,000 contacts, 1 website, 1 community, 11 admin users and 500 AI credits.
• Pro: $499/month, or $399/month billed annually. Includes unlimited products, 100,000 contacts, 3 websites, 3 communities, 26 admin users, 1,000 AI credits and a branded mobile app.

All Kajabi plans include unlimited marketing emails, landing pages and funnels. Kajabi takes no revenue share, but card processing fees apply: Kajabi Payments in the U.S. runs from 2.9% + $0.30 on Basic down to 2.7% + $0.30 on Pro. If you use another processor where Kajabi Payments is offered, Kajabi adds 2%, 1% or 0.5% depending on plan.

Extra contacts come in blocks of 25,000 for $125/month, and extra AI credits cost $15/month for 500. Every plan has a 30-day money-back guarantee.

What does this mean in practice?

GoHighLevel’s entry plan costs less than Kajabi Basic and includes unlimited contacts. Kajabi includes unlimited marketing email, while GoHighLevel bills email sends by usage.

At the top end, the prices are close: $497/month for Agency Pro and $499/month for Kajabi Pro billed monthly. What you get for that money is very different, which the sections below explain.

CRM and pipelines: which is stronger?

Kajabi lists a Contact CRM, third-party integrations, webhooks and a Universal Inbox. That handles tagging customers, tracking purchases and segmenting your list for launches. Sales pipelines are not listed on Kajabi’s pricing page.

GoHighLevel lists CRM and pipelines, custom dashboards and reporting, and unified conversations as core features. A sales team can move each lead through stages and see every text, call and email in one thread.

If you sell high-ticket coaching through sales calls, GoHighLevel’s pipeline tools are the better fit. If your sales happen on checkout pages, Kajabi’s CRM is enough.

Email, SMS and calling

Email marketing

Kajabi includes unlimited marketing emails on every plan, plus newsletter tools. GoHighLevel includes email marketing with a drag-and-drop builder, with sends billed by usage. Kajabi has the edge for creators who email a large list often.

Text messaging and social DMs

Kajabi’s pricing page does not list SMS. It does list Comment-to-DM and a Universal Inbox, which help creators turn social engagement into conversations. GoHighLevel includes SMS in its workflows and shared inbox, which matters for appointment reminders and fast lead replies.

Calling

GoHighLevel offers inbound and outbound calling and Voice AI, billed by usage. Kajabi’s pricing page does not list phone calling. Our GoHighLevel review explains how calls and texts work inside one inbox.

Funnels and websites

Kajabi includes a website builder, unlimited landing pages, unlimited funnels, checkout pages and a custom code editor. Basic and Growth include 1 website, and Pro includes 3.

GoHighLevel includes a website and funnel builder, domain management, forms, surveys, booking calendars and Funnel AI. Each client sub-account can run its own sites and funnels.

Both builders are capable. Kajabi’s pages are designed around selling knowledge products, while GoHighLevel’s templates lean toward lead capture for service businesses.

Courses and memberships: where Kajabi shines

Courses are Kajabi’s core product, and it shows in the feature list:

• Courses, cohort courses, coaching, memberships, communities, podcasts, newsletters and digital downloads.
• Video transcriptions and translations.
• A branded mobile app on Pro, so members can use your app from the App Store.
• Affiliate programs to let partners sell your products.

GoHighLevel includes courses and communities in its core features, and they work well for delivering training alongside a CRM. Still, Kajabi offers more product types and a more creator-focused experience. GoHighLevel’s white-label mobile app is a $497/month add-on, while Kajabi Pro includes a branded app in its price.

This is the clearest win for Kajabi in the whole comparison.

Automation: who builds better workflows?

Kajabi lists funnels and automations, advanced automations and webhooks, along with AI features such as its Cofounder assistant. These handle typical creator flows, like tagging a buyer and granting course access.

GoHighLevel includes workflow automation on every plan. You can combine email, SMS, calls, appointments, tags and pipeline updates in one visual builder. It also offers a snapshot library of pre-built accounts for many industries.

For multi-channel lead follow-up, GoHighLevel goes further. For course launches and member onboarding, Kajabi’s automations cover what most creators need.

Agency and white-label features

GoHighLevel was built for agencies. Its pricing page lists:

• Client sub-accounts (3 on Starter, unlimited on Unlimited and Agency Pro).
• A white-labeled desktop web app with your logo and domain.
• Rebilling of phone and email usage, with markup on Agency Pro.
• SaaS Mode on Agency Pro for selling the software under your brand.

Kajabi lists “Remove Kajabi Branding” for your own customer-facing pages, and its site links to a ‘Hire a Kajabi Expert’ page. Its pricing page does not list client sub-accounts, white label or resale. Agencies will find GoHighLevel the far better match.

Support and learning curve

Kajabi offers a help center, video guides, live webinars and a weekly live Q&A. Kajabi is focused on one job, selling knowledge, so it is usually quicker to set up. Its plan descriptions mention dedicated support on Pro.

GoHighLevel lists 24/7 support and offers premium support as a $500/month add-on. It has far more features, so new users face a steeper learning curve. A snapshot or a setup partner can cut that time a lot.

When Kajabi is the better choice

• Your main products are courses, coaching, memberships, podcasts or newsletters.
• You want a branded mobile app without paying for a separate add-on.
• You send a lot of marketing email and want it included in the plan.
• You want a simpler tool built around one business model.
• You do not rely on phone calls or text messages to close sales.

When GoHighLevel is the better choice

• You run an agency or plan to resell software under your own brand.
• You sell services or high-ticket coaching through calls and need a sales pipeline.
• You want SMS, calling, reviews and appointment reminders in one place.
• You have a large list and want unlimited contacts and users.
• You want a lower entry price and can manage usage costs.

Comparing more than two tools? See our roundup of GoHighLevel alternatives.

What should you know before migrating from Kajabi to GoHighLevel?

Kajabi accounts usually hold courses, members and recurring payments, so a move needs a careful plan. These are the steps we follow:

1. Export contacts, tags and purchase history, and map them to GoHighLevel custom fields and tags.
2. Download course videos and files, then rebuild each course and community in GoHighLevel.
3. Re-grant access for existing members so they keep what they paid for.
4. Plan the payment cutover. Subscriptions billed through Kajabi Payments need a clear plan so nobody is double-charged or dropped.
5. Rebuild your key email sequences as workflows, then add SMS steps once A2P 10DLC is approved.
6. Move your domain last, after pages, checkouts and logins are tested.

Our detailed Kajabi to GoHighLevel migration guide covers each step in detail.

Final verdict: GoHighLevel or Kajabi?

Kajabi is one of the best platforms for creators who sell knowledge. Its course tools, community features, branded app on Pro and unlimited email make a strong package for that business model.

GoHighLevel is the better tool when leads, appointments and follow-up drive revenue, or when you serve clients as an agency. Some coaches use both: Kajabi for content and GoHighLevel for sales. If you want one tool, choose based on where your money comes from.

Ready to try GoHighLevel?

You can start with HighLevel through our GoHighLevel trial page and see how it fits next to your Kajabi setup. If you want it done for you, our GHL Starter Setup is $499 one-time; all packages are on our pricing page, or call us at +1 (681) 276-7045, Monday to Friday, 9:00 AM to 5:00 PM ET.

We may earn a commission if you sign up through our links, at no extra cost to you.

Frequently Asked Questions

Is GoHighLevel cheaper than Kajabi?

At the entry level, yes: as of October 2026, GoHighLevel Starter is $97/month and Kajabi Basic is $179/month, or $143/month billed annually. GoHighLevel bills texts, calls and email sends by usage, while Kajabi includes unlimited marketing email. Kajabi also charges card processing fees on sales through Kajabi Payments.

Can GoHighLevel replace Kajabi for courses?

For many coaches, yes, because GoHighLevel includes courses and communities, so you can deliver training from the same account as your CRM. Kajabi offers more product types, such as podcasts, cohort courses and newsletters, plus a branded mobile app on Pro, so content-heavy creators may still prefer it.

Does Kajabi have SMS marketing?

Kajabi’s pricing page does not list SMS marketing as of October 2026. It does list a Universal Inbox and Comment-to-DM for social conversations. GoHighLevel includes SMS in its workflows and shared inbox, with messages billed by usage, which helps with reminders and quick replies to new leads.

Does Kajabi take a cut of my sales?

Kajabi says it takes no revenue share as a platform. Card processing fees still apply, starting at 2.9% + $0.30 on Basic for U.S. sales through Kajabi Payments. If you use another processor where Kajabi Payments is offered, Kajabi adds a fee of 2%, 1% or 0.5% depending on your plan.

Can I use Kajabi and GoHighLevel together?

Yes, some coaches keep courses in Kajabi and run sales follow-up in GoHighLevel. Kajabi lists webhooks and third-party integrations, and GoHighLevel offers API access and workflows. Running two platforms costs more, so compare the combined price against moving everything into one tool.