GoHighLevel Pricing
GoHighLevel Plans at a Glance
GoHighLevel has three main plans in 2026:
- Starter — $97/month (1 sub-account, solo operators)
- Unlimited — $297/month (unlimited sub-accounts, agencies)
- SaaS Pro — $497/month (white-label SaaS reseller mode)
All plans include unlimited contacts, unlimited users, and all core platform features. The differences are about how many client accounts you can manage and whether you can resell GHL as your own branded software.
Starter Plan — $97/month
Who it is for: Solo marketers, freelancers, or single-location businesses. You get access to every core GHL feature but you are limited to managing 1 sub-account (one business or client).
What is included:
- All core features: CRM, funnels, websites, email, SMS, calendars, automations
- Unlimited contacts and users (no per-seat fees)
- 1 sub-account (one client or one business location)
- Funnel and website builder
- Reputation management (review requests)
- Course and membership hosting
- 24/7 support
What is NOT included:
- Multiple client sub-accounts (you can only manage 1 business)
- White-label desktop app
- SaaS mode or client reselling
Annual price: ~$81/month ($972/year). Saves you roughly 2 months.
Best for: Start here if you are running GHL for your own business only and do not yet have clients to manage.
Unlimited Plan — $297/month
Who it is for: Marketing agencies and freelancers managing multiple clients. This is the most popular plan for a reason — unlimited sub-accounts means you can onboard as many clients as you want at no extra per-client cost.
What is included:
- Everything in Starter
- Unlimited sub-accounts (unlimited clients)
- White-label desktop app (clients see your brand, not GHL’s)
- Advanced API access for custom integrations
- Advanced membership and course tools
- Full automation suite with complex workflow triggers
Annual price: ~$248/month ($2,976/year).
The math: If you charge even 3 clients $100/month for access to your branded GHL platform, you have already covered the subscription cost and are in profit.
Best for: Anyone managing more than one client. This is the plan most agencies use to grow.
SaaS Pro Plan — $497/month
Who it is for: Agencies and entrepreneurs who want to sell GHL as their own branded SaaS product. You set your own pricing, GHL handles the infrastructure.
What is included:
- Everything in Unlimited
- SaaS Mode — set your own subscription pricing for sub-accounts
- Automated client billing and subscription management
- White-label mobile app (iOS and Android) under your brand
- Auto-rebilling for SMS, email, and usage fees (earn markup)
- Priority support and niche-specific snapshot templates
- Full API access for deep customization
Annual price: ~$414/month ($4,970/year).
The math: If you resell at $197/month per client and have 10 clients, you make $1,970/month revenue for a $497 cost. That is nearly 4x return on the subscription.
Best for: Agencies ready to build a recurring SaaS revenue model. Start with Unlimited first and upgrade when you have 10+ clients.
The Real Cost of GoHighLevel (Including Usage Fees)
Your plan fee covers the platform. But GHL uses third-party providers for SMS, phone calls, and high-volume email. These are billed separately based on actual usage.
Usage fees as of 2026:
- SMS: ~$0.0079 per segment
- MMS (image messages): ~$0.02 outbound
- Outbound calls: ~$0.018 per minute
- Inbound calls: ~$0.0085 per minute
- Email sends: ~$0.675 per 1,000 emails
- A2P 10DLC registration (US): ~$19 one-time
What this means in practice: A typical agency sending 2,000 SMS and 10,000 emails per month pays roughly $25-40 extra per month in usage fees. Heavy users can hit $80-150/month extra. Plan for this in your budget.
The good news: on Unlimited and SaaS Pro plans, you can rebill these costs to your clients with a markup — turning a cost into an extra revenue stream.
Which Plan Should You Choose?
| Feature | Starter $97 | Unlimited $297 | SaaS Pro $497 |
|---|---|---|---|
| Sub-accounts | 3 max | Unlimited | Unlimited |
| CRM + Pipelines | ✓ | ✓ | ✓ |
| Funnel + Website Builder | ✓ | ✓ | ✓ |
| Email + SMS Marketing | ✓ | ✓ | ✓ |
| Appointment Booking | ✓ | ✓ | ✓ |
| Workflow Automation | ✓ | ✓ | ✓ |
| White-label desktop app | ✗ | ✓ | ✓ |
| API Access | ✗ | ✓ | ✓ |
| SaaS Mode (resell GHL) | ✗ | ✗ | ✓ |
| White-label mobile app | ✗ | ✗ | ✓ |
| Auto client rebilling | ✗ | ✗ | ✓ |
| Annual price/month | ~$81 | ~$248 | ~$414 |
Which Plan Do I Recommend?
Just starting out / single business: Start with the Starter plan at $97/mo. Use the free trial to see if GHL fits your workflow before committing.
Agency owner / managing clients: Go straight to Unlimited at $297/mo. The unlimited sub-accounts make it the only plan that makes sense for agencies. You will outgrow Starter immediately.
Ready to build a SaaS business: Upgrade to SaaS Pro once you have 5+ clients and want to resell GHL as your own branded software. Do not start here unless you have clients lined up.