Updated June 2026 · Verified Pricing
GoHighLevel Pricing 2026: Starter, Unlimited, SaaS Pro Plans Explained
GoHighLevel has three main plans in 2026: Starter at $97/month, Unlimited at $297/month, and SaaS Pro at $497/month. Annual billing saves about 17%. A new Enterprise tier with custom pricing exists for high-volume teams.
But the plan price is not what you actually pay. SMS, email, phone calls, AI, and add-ons all stack on top. Most people are surprised by their first bill.
This guide breaks down every plan, every hidden cost, and what each tier actually fits.
But the plan price is not what you actually pay. SMS, email, phone calls, AI, and add-ons all stack on top. Most people are surprised by their first bill.
This guide breaks down every plan, every hidden cost, and what each tier actually fits.
Quick Pricing Overview (2026)
All prices verified as of June 2026.
Starter
$97/month
~$81/mo billed annually
3 sub-accounts
Best for: Solo operators, 1–2 clients
Unlimited · Most Popular
$297/month
~$248/mo billed annually
Unlimited sub-accounts
Best for: Agencies with 3+ clients
SaaS Pro
$497/month
~$414/mo billed annually
Unlimited + SaaS Mode
Best for: White-label SaaS resellers
Enterprise
Custom Pricing
Contact sales for pricing
Custom sub-accounts
Best for: High-volume teams, franchises
All Plans Include
The differences between plans come down to sub-account limits, white-label controls, and SaaS reselling features.
- Unlimited contacts and users
- Full CRM and pipeline management
- Funnel and website builder
- Email and SMS marketing
- Workflow automation
- Calendar and booking
- Reputation management and unified inbox
- Course and membership hosting
- Core AI tools (Voice AI, Conversation AI, Content AI, Funnel AI)
- 24/7 support
Starter Plan
Plan 1: Starter at $97/Month
$97/month
~$81/month billed annually (~17% off)
The Starter plan is built for solo operators and small teams. Good for testing GHL and running 1 to 2 client accounts. Updated in 2026: now includes 3 sub-accounts (previously was just 1).
What You Get
- 3 sub-accounts (updated in 2026, used to be 1)
- Full CRM, funnels, automations, email, SMS, calendars
- Course and membership hosting
- Core AI features (Voice AI, Conversation AI, Content AI, Funnel AI)
- Reputation management and unified inbox
- Location-level API access
- 24/7 support
What You Do Not Get
- No white-labeling (clients see 'GoHighLevel' branding)
- No SaaS Mode — cannot resell as your own software
- No rebilling — cannot mark up usage costs to clients
- No agency-level API
- No branded mobile app
Best For
- Solo business owners running their own marketing
- Freelancers with 1–2 client accounts
- Coaches and consultants managing email lists and bookings
- Local businesses wanting to replace multiple tools
Not Ideal For
- Anyone managing 4 or more clients (you will outgrow it fast)
- Agencies that want to look like a software provider
- Anyone building a SaaS product to resell
Real Monthly Cost
$97 plan + $20–$40 usage = ~$117–$137/month
You replace tools that cost roughly $240/month if bought separately (CRM, email, SMS, scheduler, funnel builder). ROI is obvious from month one.
You replace tools that cost roughly $240/month if bought separately (CRM, email, SMS, scheduler, funnel builder). ROI is obvious from month one.
Most Popular Plan
Plan 2: Unlimited at $297/Month
$297/month
~$248/month billed annually (~17% off)
The most popular plan. About 60% of GHL users land here. This is the standard choice for agencies managing multiple clients. Everything in Starter plus unlimited sub-accounts and proper white-labeling.
What You Get
- Unlimited sub-accounts (manage as many clients as you want)
- Basic white-labeling (custom name and logo on desktop app)
- Branded desktop app under your domain
- API access for custom integrations and tools
- Rebilling at cost (pass usage charges to clients without markup)
- One customizable reporting dashboard
- Resell add-ons like WhatsApp, WordPress hosting, AI Employee
What You Do Not Get
- No SaaS Mode — no automated client billing under your brand
- Cannot mark up usage charges (no margin on SMS, email, AI)
- No branded mobile app (needs $49/month add-on or SaaS Pro upgrade)
Best For
- Marketing agencies with 3 or more clients
- Freelancers ready to scale into a real agency
- Service providers who want to look more professional
- Anyone who has hit the Starter sub-account cap
Not Ideal For
- New users with zero clients (Starter is fine to start)
- Anyone who wants to resell GHL as their own branded software
Real Monthly Cost
$297 plan + $80–$150 usage = ~$377–$447/month
If you bill 5 clients $300/month each, you net $1,053–$1,123/month after platform costs. A typical separate agency stack (Calendly + Mailchimp + HubSpot + ClickFunnels + Twilio) costs $400–$1,000/month. Unlimited replaces all of them for $297.
If you bill 5 clients $300/month each, you net $1,053–$1,123/month after platform costs. A typical separate agency stack (Calendly + Mailchimp + HubSpot + ClickFunnels + Twilio) costs $400–$1,000/month. Unlimited replaces all of them for $297.
SaaS Pro — Best ROI at Scale
Plan 3: SaaS Pro at $497/Month
$497/month
~$414/month billed annually (~17% off)
This is where GHL stops being a tool and becomes a business model. SaaS Pro turns GoHighLevel into your own branded software product that you can resell under your name with Stripe billing.
What You Get
- SaaS Mode — resell GHL as your own software product
- Automated client billing through Stripe under your brand
- Custom subscription tiers you set the price for
- Per-client custom domains
- Branded mobile app (your name in App Store and Play Store)
- Markup rebilling — charge clients more than your cost for SMS, email, AI
- Full OAuth 2.0 for public app development
- Agency-level API keys
- Split testing across funnels and emails
- Premium support priority
What You Do Not Get
- Not worth it with under 5 paying clients (cost does not justify yet)
- Does not create clients for you — you still need to do sales
Best For
- Agencies that want recurring software revenue, not just service fees
- Founders building a vertical SaaS for a niche (real estate, gyms, dentists)
- Operators with 5+ paying clients ready to brand GHL as their own
- Anyone wanting to sell 'software' without coding one
Not Ideal For
- Agencies with under 5 clients (not enough volume yet)
- New users who have not validated their offer
- Anyone who just needs a CRM
Real Monthly Cost
$497 plan + $100–$300 usage = ~$597–$797/month
The SaaS Pro math: Pays for itself at just 2 clients paying $297/month under your brand.
Example: 20 clients × $197/month = $3,940 revenue. Minus $497 plan + ~$300 usage = $3,143/month profit from software you did not have to build.
The SaaS Pro math: Pays for itself at just 2 clients paying $297/month under your brand.
Example: 20 clients × $197/month = $3,940 revenue. Minus $497 plan + ~$300 usage = $3,143/month profit from software you did not have to build.
Enterprise Plan
Plan 4: Enterprise (Custom Pricing)
GHL added an Enterprise tier in 2026 for high-volume users. There is no public price — you contact GHL sales directly.
Who It Fits
- Agencies with 100+ sub-accounts
- Franchises managing dozens of locations
- Large companies with custom security or compliance needs
- Anyone needing dedicated account management
For 99% of users, SaaS Pro is more than enough. Only contact GHL about Enterprise if you are already running a serious high-volume operation.
Annual vs Monthly: The Real Savings
Annual billing saves about 17%. That is 2 months free.
Pay Annually When:
- You have used the trial and are sure GHL fits your business
- Your business has predictable cash flow
- You want to lock in current pricing (GHL has not raised plan prices in 5 years)
Stay Monthly When:
- You are still in your first 90 days
- Your cash flow is tight
- You may switch plans up or down based on client count
My take: Pay monthly for the first 3 months. Once you are sure GHL fits, switch to annual at renewal.
What Changed in 2026
If you read older pricing articles, some things are out of date.
1. Starter Now Has 3 Sub-Accounts
Used to be 1. Big improvement for solo operators and freelancers testing with a couple of clients.
2. Core AI Features Are Free on All Plans
Voice AI, Conversation AI, Content AI, Funnel AI, and Workflow AI are now included free. In 2025 some were paid add-ons.
3. AI Employee Unlimited at $97/mo Per Sub-Account
Replaced older AI bundles in February 2026. New pricing is cleaner but more expensive if you scale.
4. API V1 is Officially Deprecated
All new integrations run on V2 with OAuth 2.0. If you have old Zapier-style integrations, check for breakage.
5. Carrier Fees Increased
AT&T from April 1 and Verizon from May 1, 2026. Budget extra 5–10% for SMS if you send heavy US volume.
6. Enterprise Tier Added
Custom pricing for high-volume teams, franchises, and enterprise compliance needs.
Which Plan Should You Actually Pick?
Use this simple test.
Pick Starter
Starter $97/mo — if:
- You run 1 business and want to replace your tools
- You have 0 to 2 clients you want to manage
- You want to test GHL before committing more
- You are a freelancer or coach with a small operation
Pick Unlimited · Recommended
Unlimited $297/mo — if:
- You manage 3 or more clients
- You want your own branded desktop app
- You need API access for custom work
- You are running a real marketing agency
Pick SaaS Pro
SaaS Pro $497/mo — if:
- You already have 5+ paying clients
- You want to build a software business under your brand
- You want to mark up usage costs and keep the margin
- You need a branded mobile app for clients
My Honest Recommendation
Start with Unlimited
Starter sounds appealing at $97, but the moment you sign client number 4, you have to upgrade anyway. And client 4 usually comes faster than you expect.
If you are not sure you will get even 1 client, start with Starter and prove the model first. But if you are committed to building an agency, jump straight to Unlimited.
SaaS Pro is a graduation. Earn your way to it by getting 5+ clients on Unlimited first. Do not buy it on day one hoping it will create the business for you. It will not.
If you are not sure you will get even 1 client, start with Starter and prove the model first. But if you are committed to building an agency, jump straight to Unlimited.
SaaS Pro is a graduation. Earn your way to it by getting 5+ clients on Unlimited first. Do not buy it on day one hoping it will create the business for you. It will not.
How GHL Pricing Compares to the Tools It Replaces
What GHL Replaces vs. What You Would Pay Separately
For one agency running 5 clients:
Separate Stack
- HubSpot CRM Starter: $50/month
- ActiveCampaign Plus: $70/month
- ClickFunnels Basic: $97/month
- Calendly Teams: $20/month
- Twilio (SMS + voice): $80/month
- Mailchimp Standard: $35/month
- Yotpo / Birdeye (reviews): $99/month
- LearnDash + hosting (courses): $30/month
- Zapier Pro (automation glue): $50/month
Total: $531/month
GoHighLevel Unlimited
- Full CRM and pipeline: ✓ included
- Email marketing: ✓ included
- Funnel builder: ✓ included
- Calendar and booking: ✓ included
- SMS and voice: ✓ included (usage billed)
- Email marketing: ✓ included
- Reputation management: ✓ included
- Course builder: ✓ included
- Workflow automation: ✓ included
Total: $297/month + usage
Monthly savings: ~$234 + fewer integrations
How to Start Without Wasting Money
Step 1
Take the 30-Day Free Trial
The public GHL site only offers 14 days. Through affiliate links you get 30 days. Same product, same features, just more time to test. A credit card is required. You are not charged until day 30.
Step 2
Pick the Right Starting Plan
Just yourself: Starter. 3 or more clients on day 1: Unlimited. Ready to resell as a SaaS: SaaS Pro. You can upgrade or downgrade anytime.
Step 3
Use the Trial Properly
Days 1–3: Set up sub-account, register A2P 10DLC (do immediately — takes 1–2 business days), connect phone and email domain. Days 4–10: Build one funnel, one workflow, one calendar, one email campaign. Days 11–20: Import contacts, run a real test campaign. Days 21–28: Decide.
Step 4
Skip Setup Pain With a Snapshot
If you do not want to spend 2–4 weeks building from scratch, AutogenCRM sells niche-specific GHL snapshots (real estate, medical, fitness, restaurants, hotels, lawyers, coaching, beauty, and more). Import in 5 minutes. Working funnel, pipeline, automations, and SMS sequences ready to go.
Frequently Asked Questions
How much does GoHighLevel cost in 2026?
Three main plans: Starter at $97/month, Unlimited at $297/month, and SaaS Pro at $497/month. Enterprise is custom. Annual billing saves about 17%.
Is there a free trial?
Yes. Standard trial is 14 days through the public site. Affiliate links unlock an extended 30-day trial. A credit card is required. You are not charged until the trial ends.
Does GoHighLevel charge per contact?
No. All plans include unlimited contacts and users. This is one of the biggest differences from HubSpot, which charges more as your contact list grows.
What are the hidden costs of GoHighLevel?
Usage-based fees stack on top of the plan price: SMS ($0.0079/segment), email ($0.675/1,000), phone calls ($0.014/minute), AI tools ($0.02–$0.163 per use), and add-ons like AI Employee ($97/month per sub-account) or branded mobile app ($49/month). Budget $20–$300+ in usage depending on volume.
Can I cancel anytime?
Yes, but you have to contact support to cancel. There is no self-service cancel button. There is no refund for unused subscription time, so cancel before your billing date if you decide to leave.
What is the difference between Unlimited and SaaS Pro?
Unlimited gives you unlimited client sub-accounts with basic white-labeling and rebilling at cost. SaaS Pro adds SaaS Mode (resell GHL as your own software with Stripe billing), markup rebilling, branded mobile app, custom domains per client, and split testing. SaaS Pro is for agencies turning GHL into a software business.
Is the Starter plan worth it?
Yes, if you are a solo operator with 0 to 2 clients. The 3 sub-account limit (updated in 2026) gives you room to test. If you already have 3+ clients, skip Starter and go Unlimited.
Does GoHighLevel offer annual discounts?
Yes. Annual billing saves about 17% (2 months free). Starter drops to ~$81/month, Unlimited to ~$248/month, and SaaS Pro to ~$414/month.
Are AI features extra?
Core AI features (Voice AI, Conversation AI, Content AI, Funnel AI, Workflow AI) are included free on all plans as of 2026. AI Employee Unlimited is an optional $97/month per sub-account add-on that removes usage caps.
Can I switch plans?
Yes. Upgrade or downgrade anytime from billing settings. Upgrades take effect immediately. Downgrades take effect at the next billing cycle.
Does GoHighLevel have a money-back guarantee?
No. GHL only offers a free trial. There is no refund after you are charged. Use the 14-day or 30-day trial to test before paying.
Final Verdict
Starter $97/mo
Real solo plan. Fair price for one business. Good entry point.
Unlimited $297/mo
Best value in agency software. Replaces $400–$1,000 in separate tools.
SaaS Pro $497/mo
Most profitable plan if you have the client base. Pays off fast.
The platform replaces $400 to $1,000 in separate subscriptions, gives you unlimited contacts, and lets you build a business model that scales without your costs scaling with it.
If you are an agency, freelancer, coach, or service business with 1+ clients, this is the best money you can spend on software in 2026.
If you are an agency, freelancer, coach, or service business with 1+ clients, this is the best money you can spend on software in 2026.
Your GoHighLevel Account Should Be Working For You, Not the Other Way Around.
Whether you need a quick snapshot install or a complete custom build, we have done this hundreds of times. Tell us what your business needs and we will handle the rest.