If you have used GoHighLevel or are thinking about switching to it, you might wonder who actually owns the platform and how it became one of the most trusted names in marketing automation.
GoHighLevel, often called HighLevel, is not just another SaaS product. It was built by agency owners who understood how hard it is to manage multiple tools and clients at once. This guide explains who owns GoHighLevel, who runs it today, and why it has grown so quickly into a global brand.
Who Owns GoHighLevel
Go High Level is owned and led by Shaun Clark, who is also the co-founder and CEO of the company. He launched the platform with a small team to solve a very specific problem. Agencies and marketers had to use too many tools to run their business.
Shaun Clark and his founding team built GoHighLevel in California, United States. It started as a small idea inside a marketing agency and has grown into one of the fastest expanding software platforms in the agency SaaS world.
As of now, GoHighLevel remains independently operated under its parent company, HighLevel LLC, with headquarters in Dallas, Texas.
The Vision of the Founders
The founders built GoHighLevel because they saw a clear problem in the marketing world. Agencies were forced to pay for many disconnected tools like ClickFunnels, ActiveCampaign, Calendly, and Pipedrive just to run their businesses.
Shaun Clark wanted to create a single platform that combines CRM, funnels, marketing automation, and reporting into one simple tool.
That vision shaped what GoHighLevel is today — a full service agency platform that replaces multiple subscriptions and helps marketers grow their business faster.
GoHighLevel Leadership Team
While Shaun Clark is the CEO and founder, GoHighLevel has expanded its leadership team to include several experienced executives who help manage different areas of the company.
Some of the key leaders include
- Shaun Clark – Founder and Chief Executive Officer
- Varun Vairavan – Co-founder and Chief Product Officer
- Robin Alex – Co-founder and Chief Operating Officer
Together they built the foundation that allowed GoHighLevel to scale from a startup into a company that serves over 60,000 agencies and hundreds of thousands of small businesses around the world.
How GoHighLevel Grew
From its launch in 2018, GoHighLevel grew through word of mouth among marketing agencies. The platform became popular because it replaced expensive and complex tools with one integrated system.
Its early users shared results, and the community expanded quickly. The team continued to add major features such as
- CRM and pipelines
- Funnel and website builder
- Email and SMS automation
- White label reselling options
- SaaS Mode for agency scaling
In 2023, GoHighLevel raised 60 million dollars in funding to continue improving the platform, expand its integrations, and strengthen support for agencies. This funding round came from PeakSpan Capital, a growth equity firm that invests in high performing software companies.
Even after the funding, the company remains privately held with the founders maintaining majority ownership and leadership control.
Where GoHighLevel Is Based
GoHighLevel is headquartered in Dallas, Texas, with a distributed team working remotely across the United States and internationally.
Although it started in California, the company moved its main operations to Dallas as it grew. It continues to hire globally, especially for customer support, engineering, and product development roles.
This distributed structure allows the company to provide support around the clock and to maintain close contact with its worldwide agency community.
GoHighLevel’s Business Model
GoHighLevel runs on a subscription model. It provides tools for agencies to manage their clients, build marketing funnels, run automations, and even resell the platform as their own white label software.
Plans start at different levels, including Agency Starter, Unlimited, and Pro with SaaS Mode.
This business model has made GoHighLevel one of the few SaaS companies that directly help its users create their own recurring income streams.
By focusing on the success of its customers instead of only selling software, the company built a loyal base that continues to grow year after year.
Why Ownership Matters
Knowing who owns and operates a software platform gives users confidence in its long term reliability.
GoHighLevel’s leadership team consists of real marketers and developers who understand what agencies need. Because it is privately owned, the company can focus on product quality and customer success rather than shareholder pressure.
That is one reason GoHighLevel continues to release new updates regularly while maintaining strong community engagement through its Facebook group, events, and training programs.
How AutogenCRM Works with GoHighLevel
At AutogenCRM, we help agencies and businesses get the most out of GoHighLevel. Whether you need help setting up automation, building funnels, or managing SaaS Mode, our team specializes in creating systems that integrate perfectly with your existing setup.
We understand how GoHighLevel works from the inside out. If you are using the platform to scale your agency or launch new automation systems, we can help you streamline the process and customize it for your goals.
Our services include
- GoHighLevel onboarding and setup
- Custom automation and workflow builds
- White label software setup
- CRM and pipeline configuration
- Website and funnel integration
Final Thoughts
So, who owns Go High Level? The answer is simple. Go High Level is owned and led by its founder Shaun Clark, along with a team that is focused on helping marketers and agencies succeed. The company is private, fast-moving, and trusted by users across the world.
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At autogencrm.com, we specialize in building custom Go High Level systems for serious agencies. If you want to get the most out of your account, or need help setting it up, reach out to us here. We help you launch faster, cleaner, and smarter.