Text messaging has become one of the most effective ways to connect with leads and clients. GoHighLevel makes this easy by including text message automation right inside the platform. But if you’re new to the system, you might wonder how GoHighLevel text message pricing actually works.
In this guide, we’ll explain how GoHighLevel charges for text messages, what affects the pricing, and how you can manage costs while using SMS effectively for your business.
How GoHighLevel Handles Text Messaging
GoHighLevel uses a built-in system called LC Phone to manage calls and SMS. This system is powered by Twilio and lets you send text messages directly through your GoHighLevel account.
When you send or receive messages, you are billed based on usage rather than a fixed monthly fee. This means your total cost depends on how many messages you send, what country you send them to, and whether they are inbound or outbound.
GoHighLevel Text Message Pricing Breakdown
The cost of text messaging in GoHighLevel can vary slightly based on your location and the type of message. However, the general breakdown is easy to understand.
1. Outbound Text Messages
Each outbound message (when you send a text to a contact) costs around one to two cents per message within the United States.
2. Inbound Text Messages
When someone replies to your message, inbound messages are also billed at about one cent per message.
3. Multimedia Messages (MMS)
If you send images, videos, or other media through text, these count as MMS and cost a bit more — typically between two and four cents per message.
4. International Messages
If your contacts are outside the United States or Canada, message rates will vary based on the destination country. Some international SMS messages can cost between five and fifteen cents each.
5. Phone Number Fees
GoHighLevel also charges a small monthly fee (around one dollar per number) for each phone number you use inside your account.
Additional Text Messaging Fees
Besides message rates, a few optional or regulatory fees may apply.
A2P Registration Fees
If you are sending texts in bulk or using automated campaigns, you need to register your business for A2P (Application to Person) messaging. This is required by carriers to reduce spam and verify your brand identity.
Registration costs a small one-time setup fee and a monthly charge that depends on your business type. Once registered, your messages are more reliable and less likely to be blocked.
Toll-Free Verification
If you use a toll-free number for sending texts, you must verify it with GoHighLevel support. Verification is free, but until it’s completed, your texts may face delays.
Managing and Reducing Your SMS Costs
While GoHighLevel text message pricing is affordable, managing your campaigns carefully helps you stay within budget.
1. Clean Your Contact List
Before starting a campaign, make sure your contact list includes only active leads. Remove invalid or duplicate numbers. This prevents unnecessary message charges.
2. Use Automation Wisely
Automated workflows are powerful, but make sure they send texts only when needed. Avoid sending multiple follow-ups too close together.
3. Combine SMS with Email
Use SMS for urgent or time-sensitive communication and rely on email for longer messages. This keeps your costs low while maintaining engagement.
4. Monitor Message Reports
GoHighLevel’s reporting dashboard shows message delivery rates, open rates, and costs. Regularly reviewing this data helps you identify which campaigns are most efficient.
5. Use Short and Clear Messages
Keep your messages concise. Longer messages may split into multiple segments, increasing your costs.
Is GoHighLevel SMS Worth It
Yes, absolutely. Even with per-message pricing, GoHighLevel’s SMS system is one of the most affordable and effective ways to reach customers directly.
Here’s why:
- You can send personalized texts automatically.
- Campaigns can trigger based on customer actions or events.
- Replies go straight into your CRM, making follow-up easy.
- Texts have higher open and response rates than email.
Compared to using third-party tools, GoHighLevel’s built-in system keeps everything in one dashboard and reduces setup time.
Real Example of Text Message Costs
Imagine you run a small marketing campaign sending 1,000 promotional texts per month.
- Outbound texts: 1,000 × $0.01 = $10
- Inbound replies (around 200): 200 × $0.01 = $2
- One phone number: $1 monthly
- Total cost: about $13 per month
That’s a very small investment for the reach and engagement you get from direct messaging.
Why Businesses Choose AutogenCRM for Setup
At AutogenCRM, we help businesses configure GoHighLevel for smooth and cost-effective SMS marketing.
Our team can:
- Set up your LC Phone and text system correctly
- Register your business for A2P compliance
- Optimize automation to avoid wasted messages
- Monitor your campaign performance
- Provide ongoing support and billing guidance
We make sure your system runs efficiently so you can focus on engaging customers, not managing text costs.
Final Thoughts
GoHighLevel text message pricing is simple, transparent, and affordable for any business size. You only pay for what you use, and with smart campaign management, SMS can become one of your most powerful communication tools.
If you want help setting up or optimizing your GoHighLevel text system, the experts at AutogenCRM can handle everything for you from configuration to cost tracking.
Start using SMS the right way and see how effective direct communication can be.