If you use GoHighLevel for your agency or business, you have probably seen the distinctive blue and green logo that represents the platform. It is clean, modern, and instantly recognizable across the marketing community.
But many users wonder how to access the official GoHighLevel logo, where to use it, and how to replace it when setting up white label accounts. This guide explains everything you need to know about the GoHighLevel logo, its formats, branding rules, and how to customize it inside your own system.
What the GoHighLevel Logo Represents
The GoHighLevel logo reflects the brand’s mission to help businesses grow and automate their marketing. Its design uses simple geometric shapes that form an upward arrow, symbolizing progress, growth, and digital success.
The color palette combines blue and green tones, which represent trust, innovation, and growth. The design is intentionally minimal so it looks professional across any screen size or device.
This focus on simplicity makes it versatile for use across websites, dashboards, emails, and marketing materials.
Official GoHighLevel Logo Files
GoHighLevel provides its official logo in several formats for different purposes.
You can find the following file types:
- PNG for websites and digital use
- SVG for scalable vector graphics and high resolution design
- JPG for basic presentation materials
Each version includes transparent and colored backgrounds so you can match it to your website or dashboard design.
If you are creating your own marketing materials, it is best to use the SVG version to keep the logo sharp on all screen sizes.
Correct Ways to Use the GoHighLevel Logo
When using the GoHighLevel logo in your content or branding, it is important to follow basic usage rules.
Here are a few best practices:
- Keep the logo proportions consistent. Do not stretch or crop it.
- Leave enough spacing around the logo to keep it visible.
- Use the original colors whenever possible.
- Avoid changing the logo color to something unrelated to the brand palette.
- Do not add effects like shadows, gradients, or filters.
These small details help maintain the professional look and trust associated with the GoHighLevel brand.
Where You Can Use the Logo
You can use the GoHighLevel logo in the following situations:
- On client presentations when demonstrating the platform
- In documentation or internal training materials
- On your agency website when describing HighLevel powered tools
- Inside visual workflows or dashboards to identify integrated tools
However, if you are using the platform under your white label brand, you should replace the GoHighLevel logo with your own custom design to maintain brand consistency.
How to Replace the GoHighLevel Logo in Your Account
One of the most powerful features in GoHighLevel is the ability to white label your system. This means you can replace the official logo with your own branding so the platform looks completely custom to your agency.
Follow these simple steps to update your logo:
- Go to your Agency Settings inside your main dashboard.
- Click on Company Information or Brand Settings.
- Upload your custom logo in PNG or SVG format.
- Choose a light or dark background version depending on your design.
- Save your changes.
Your new logo will now appear on login pages, dashboards, and client portals instead of the GoHighLevel logo.
Logo Size Recommendations
To make your logo look sharp and aligned:
- Use a horizontal layout with enough padding on each side.
- Recommended width: 300 pixels
- Recommended height: 80 pixels
- File size: under 1 MB for quick loading
If your logo looks blurry, export it again at a higher resolution or use a vector format like SVG.
GoHighLevel Logo for White Label Partners
If you are a white label user or SaaS Mode reseller, you should avoid using the official GoHighLevel logo in your client-facing materials.
Instead, use your own agency logo to create a completely branded experience. This helps you build trust and prevents confusion for clients who might associate the system with another company.
GoHighLevel’s white label feature lets you customize:
- Login page logos and icons
- Dashboard branding
- Email and funnel branding
- Mobile app icons
This creates a smooth and professional experience where everything matches your brand identity.
Design Tips for Your Custom Logo
When creating or updating your own logo to replace GoHighLevel’s, keep these tips in mind:
- Use clean shapes and fonts that look good at small sizes.
- Avoid clutter or text that is too small to read.
- Choose colors that match your overall brand palette.
- Make sure it looks professional on both light and dark backgrounds.
If you need design help, tools like Figma, Canva, or Adobe Illustrator are great for creating high quality vector logos.
Why Branding Matters in GoHighLevel
Your logo is more than an image. It is a symbol of your agency’s professionalism and reliability.
By customizing your GoHighLevel setup with your own logo, you build credibility and make clients feel like they are using your proprietary system rather than a shared platform.
This is especially valuable if you sell SaaS Mode or client accounts under your own brand. Consistent branding creates trust and helps you stand out in the competitive agency market.
How AutogenCRM Helps Agencies
At AutogenCRM, we help agencies and businesses fully customize their GoHighLevel systems, from logo setup to complete white label automation.
Our team can:
- Replace the GoHighLevel logo with your own brand identity
- Design and apply branded dashboards
- Set up custom login pages and portals
- Configure SaaS Mode for client accounts
- Build automation systems and reporting dashboards
We make sure your HighLevel platform looks, feels, and performs like a premium system built specifically for your brand.
Final Thoughts
The GoHighLevel logo represents one of the most trusted tools in the digital marketing world. You can use it for demonstrations or internal materials, but when running a white label setup, your own logo should take center stage.
By customizing your branding, you create a professional and seamless experience for your clients while still benefiting from the powerful tools that GoHighLevel offers.
If you need help customizing or branding your GoHighLevel account, the experts at AutogenCRM can design and configure everything for you.